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Word Of Mouth Basic Training
WOMMA’s Word of Mouth Training (WOMBAT) Blog kicked off on November 24th. They started the blog, along with the companion email newsletter and podcast series, to provide practical, hands-on advice...
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French Maid TV, A Guide To Video Podcasting
I’m still waiting for the second edition of their video podcast because the first one was really funny. Nevertheless, since I hadn’t blogged the first one yet I’ll do that now so y’all can wait with...
View ArticleProtecting Your Search Privacy
SearchEngineWatch helps you cover your (local) search history with Harry Potter’s magic cloak. Too bad you actually can’t remove remotely stored information, but here’s five steps that help you...
View ArticleRadio Firefox With Jason Schramm
Jason, the guy with whom I did the Blogiarism series on this blog and on his, has his own radio show at the very funky radio station called “Radio Firefox”. In his show on January 25th, he referred to...
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Super RSS Tools
Today I had to dig a little deeper into the world of RSS. I’m preparing a Live.com environment for a potential customer and I needed tools to convert dynamic HTML pages (search queries) into RSS feeds...
View ArticleAdvertising Slogans
I’m currently working on an overview of the catchphrases (slogans, taglines) of all the banks in Belgium. While I was doing research on this subject, I came across a site that has collected tons and...
View ArticleWhy Women Shop Online
Marketing To Women Online has a descriptive article up about why women shop online. Do women shop the same way online as they shop offline? Do they have the same needs, questions, buying process? Is...
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Vitamin Resource
Gillian and Ryan Carson are doing a great job building a new and extended magazine filled with goodies, tips and tricks for webminded people. The ‘interviews‘ section is really an interesting part to...
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From FLV to WMV, AVI, MOV or MPEG
Our creative director needed a clip from YouTube to embed it in a PowerPoint slideshow presentation for a client. He didn’t have a clue where to begin. I did, and I thought I’d explain it here for...
View Article29 Idea Killers
I had a very long and exhausting day yesterday, 12 hours of creative productivity. I did 2 entire campaigns so I was kind of really tired when I got home. The campaign ideas are pretty good, according...
View ArticleChannels To Target An Audience
I’ve made a list of all channels and tools I know of today, which marketeers can use to target their audience. Of course you can’t use all channels at once, nor can you use them all at the same time to...
View ArticleGoogle Analytics White Paper
MoreVisibility.com has a nice clarifying white paper about Google Analytics online, for free. It’s well worth reading if you’re into stats and numbers. The paper is titled ‘Google Analytics – A...
View ArticleThe Color Purple
When I go shopping, I always think I’m in control. After all, I studied marketing. I work at a cool agency and I think of things that will engage customers and make ‘m buy stuff. I used to think that...
View ArticleHow To Thank Your Customers
I was reading the Marketing & Management Update blog and came across these simple things you can do to make your customers feel appreciated for being a customer. Interesting read. A nice collection...
View ArticleHow To Get In Touch With Youngsters
Smuggling out corporate secrets isn’t one of my hobbies, but I’ve stolen these words at These Days. The text is printed out and hangs next to the main entrance. Originally it was in Dutch, so I had to...
View ArticleIDEA 2006 Recap
Too bad I totally missed this… “From leading architect David Rockwell to leading creative Alex Bogusky; from the man who built Second Life to the marketing chief of the very-real-world Starbucks; from...
View ArticleEducational Pocket Money
Okay, this is for the student readers who are short of educational small change and need to get educational drinks from an educational vending machine. I love social engineering :) It brings out the...
View ArticleTie The Tie
One of the cooler things to wear is a nice suit with a tie. But unfortunately, the art of tie-tieing is not a given to all men… ask around in the girly part of your circle of friends. Many of those...
View ArticleVideo Seeding For Professionals
I remember that whenever I had to do some ‘casual seeding’ for a promo video for an agency, I had a document with all the usernames and passwords of the sites I would dump the file to. It would take me...
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The Power Of Marketing
It’s a fact that if you are a marketeer, a lot depends on how well you can wrap up your message to sell your product. Presentation is everything. The way you propose your product, supported by...
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